The Marketing Manager for Hospitality will play a crucial role in in taking ownership of overall Marketing and Brand Strategy for Boschendal Hospitality (which includes Accommodation, Experiences, dining, events, retail and e-commerce). The individual will also have extensive understanding of overall brand and business goals and compile long term marketing strategies and campaigns.

Reporting directly to the Chief Growth Officer.

KEY DUTIES AND RESPONSIBILITIES INCLUDES BUT ARE NOT LIMITED TO:

Ownership of Marketing and Brand Strategy for the farm, with a focus on Boschendal Hospitality
Driving overall brand and business goals
Compiling and executing marketing campaigns from concept/idea to execution, on time and within budget
Working with the Hospitality team and across all divisions to ensure integration of marketing ideas across the business
Devising and presenting compelling, innovative, fresh, dynamic concepts to build the brand and drive customer engagement
Monitoring new trends, strategies and digital tools
Monitoring competitors, local and global: proactively conducting ongoing analysis to adapt and adjust strategy and remain responsive to market and customer needs and changes
Attending networking events and product launches to represent the business
Conducting relevant research and analysing data to identify and define target customer/audiences or work with the segmentation tool to understand customer profiles and personas,
Building strategic relationships and partner with key industry players, agencies and vendors, as well as with internal teams
Building and managing marketing budget

Public Relations

Develop strategies and tactics to boost the company’s reputation and drive qualified traffic
Measure and report on the performance of marketing campaigns, gain insight and assess against goals and/or targets set (track ROI)
Develop and drive external PR and influencer strategies

Digital strategy and communications

Brief designers and agencies regarding website and communications to ensure all information is current
Plot online mailers and content plans
Liaise with the digital agency and marketing team on digital marketing performance and initiatives
Develop strategies and tactics to drive traffic and build the brand
Manage websites and use data analytics to adjust efforts if required
Work with agency and photographers to brief, direct and deliver required photographic needs
Measure and report on performance of marketing campaigns, gain insight and assess against goals

Portfolio

Build seasonal marketing strategies
Plan and develop relevant seasonal retail campaigns, promos and product launches (in close collaboration with Head of Retail and Retail Ops team)
Build monthly marketing calendars, incl.
In store activations
Offer communication on product
New product launches

Social Media Strategy / ecommerce / Omnichannel Media

Brief designers and agencies regarding online needs across ecommerce and website
Plot online mailers and content plans around mailers.
Liaise with the digital agency and marketing team on digital marketing performance and initiatives.
Monitor performance of Retail marketing projects and campaigns
Develop strategies and tactics to boost the company’s reputation and drive traffic
Measure and report on performance of marketing campaigns, gain insight and assess against goals
Manage maintaining websites and use data analytics to adjust efforts if required.
Present campaign and analytical findings

Special Events Strategy and Communications Plan

Creative conceptualisation, ownership and implementation of annual Special Events Strategy (execution is done by Events) e.g. Long Table events, High Tea, Concerts etc. Note: weddings, functions and conferences are classified as Events

CORE COMPETENCIES

Rapidly learns new tasks, demonstrates an immediate understanding of new information, and seeks feedback.
Focuses on customer needs and satisfaction, sets high standards for quality and quantity, and consistently achieves project goals.
Shows respect for team members, consults and shares information, and builds team spirit.
Produces new ideas and solutions, creates innovative products, and solves problems creatively.
Keeps up to date with market trends, identifies business opportunities, controls costs, and thinks in terms of profit and added value.
Provides clear direction, motivates and empowers others, recruits high-calibre staff, and sets appropriate standards of behaviour.
Works strategically to realise organizational goals, develops positive visions, and considers a wide range of issues.
Gains agreement and commitment from others, uses political processes effectively, and makes a strong personal impact.

EXPERIENCE & REQUIREMENT

8+ years of proven work experience in a broad scope of hospitality and sales.
Experience in customer service and sales, with knowledge of best practices and procedures for lodging and events operations.
Ability to resolve conflict calmly and professionally, manage multiple projects, and meet deadlines.
Technology savvy with good knowledge of Microsoft Word, Excel, Outlook, and the Internet.
Experience in Brand Management
Social media, Website design and management
Brand and Marketing / Activation & Eventing Projects
Budgeting and financial modelling
Systems / Analytics/ CRM
Omnichannel / ecommerce
Driver’s License

QUALIFICATION

B Degree in Marketing, Hospitality or related.
7-10 years in a Marketing role
Relevant technical expertise in Marketing and Brand Building

This job is Expired